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We are meant to do more than work, raise kids, and die. But we allow the world to tell us that we should watch football, or enjoy a hobby, or participate in sports, and spend free time doing things that are fun.

We all know about investments to some degree, and on a big level we take a portion of our assets, (money in this case) and invest it into stocks, binds, mutual funds, real estate or ??? to hopefully in the long run retire comfortably. Or as in the case of most of the really wealthy in the world, leave it to our kids who hopefully will do the same to theirs.

Well building a business is basically the same, but has the potential for better returns in a shorter period of time. You invest money, and time in this case and if done well your return on investment is better than the stock market as you’re getting paid instead of the broker taking a cut no matter how well his advice was in making you money.

Here is how I view investing into my life.


Are you investing your money into cars, boats, lifestyle, activities or are you investing it into assets? There are two types of assets, depreciating assets like cars, boats, etc. Or appreciating assets like some stocks, real estate, and your business. Also remember that any time you add a middle man between you and the money you get less of it. This is why the biggest and best companies are direct to their prospective customers and have their own products they sell.


Are you investing your time into activities like football, sports, hobbies, fun, travel, or partying? Or are you instead investing your time into educating yourself, growing your company, and spending time with your family, church, and social investments? Time is the one thing we all have that we cannot buy back. Once we spend it, it is gone forever. It is your most precious asset and the one you should be careful to spend the wisest. This is why I promote to new entrepreneurs that they should spend their time building their business not work in their businesses. You will always get the biggest bang for the buck in this manner but for the uneducated or inexperienced this seems to be the hardest thing to let go. I tell my employees for us all to win I cannot be here working in the business. I need to be creating opportunities and sales for the business.


Are you doing just enough to get by at work, working just enough hours to pay the bills, or are you working to build something better? Are you exhausted at the end of each day and not unhappy but excited about where you’re going? Do you have a real purpose? Something that drives you? A WHY in your life so big you cannot help but get up early, go to bed late, and not complain but be excited for the next day? Does Monday drag you down or are you like me and can’t sleep on Sunday evening because you’re so charged up for Monday? If you do not look forward to the work, if you think you can make money while you party and have fun, you need to seriously look at REAL examples of the super successful. Steve Jobs stated it in an interview once… If you are not 100% completely engrossed by your business, if you’re not willing to go through the grind again and again. Then you will probably never really succeed. 4hr work week my ASS.


  • Do you plan?
  • Do you have goals?
  • Are you results oriented?
  • Do you have milestones?
  • After you achieve a specific result what do you do?
  • What do you expect your ROI to be?

I would say that successful people are all results oriented. They attack roadblocks head on, and expect results from the people around them, but even more from themselves. I expect to finish each day better off than the day before. I track and measure everything and when something is not right I am a detective at getting to the bottom of it and driving results. I constantly look for ways to improve everything. I am this way with my kids, my wife, my employees. But most of all myself, because if I am not getting results in my responsibility as the business owner how can I expect anything of a paid employee. See I cannot ride the coat tails of employees and expect great things. I need to model and show greatness to my team and they will follow. The minute I slack off, slow down, or have any kink in my armor they will also and even more than I do.

Expect a greater ROI on your efforts, money, and time than most.

Example… I worked for the phone company helping them with large global customers with $50m to $300m dollar budgets for data services. I obliterated my sales goals again and again. I would charge a customer $250.00 per hour just to come give them the opportunity for me to look at their projects. You know the ones they were paying us to do? My coworkers would run for free to help them, and bend over backwards, but my time is valuable, I was and in many ways still am the absolute best in my field and if you want the best, if your problem requires the best you will pay for it.

Invest In Yourself:

You know investing in yourself is important but there is no greater teacher than experience. I mean I like to listen to Gary V and Tony Robbins talk about improving myself. But I will be honest that is not the same as getting out there and doing it. Their is a 1% for a reason and it is not because they are of any ethnicity, gender, or location or that they have read the latest self help guru’s book. See those things only last for a moment and make people who are average feel good about themselves. The real 1% are all around us, but they are the ones who instead of watching football, are reading business books. Instead of partying with their buds at school, they figure out uncommon solutions to problems in their business. Instead of a new car today, they are paying 15k to hang out with real mentors, and getting actionable advice to help them grow. These warriors are sleeping little, hustling always, and have a chip on their shoulders, something to prove. To them the rest of the people are sheep, following the same path to the final result the slaughterhouse of mediocrity. If that does not paint a picture of your life then your on your way. If it does it is time to take stock in what is important, put away childish things, take responsibility for your life. Invest in yourself and begin the transformation for you and your loved ones.

Lastly Invest in your business:

We all know it takes money to make money, but many people do not understand how much. And then when reality hits them they get sticker shock. Understand as long as you have built your margins to cover your costs and you know what those costs are then you will be fine. If your new, be ready for a lot of surprises and learning moments. But make smart decisions, be ready to invest, have some reserves as you will need them, and understand the difference between and expense and and investment.

I hope you have found this helpful in any way and would love to hear from you about it.

In case you’re interested I do 4 mastermind events for eCommerce sellers each year. Three are mainly in regards to Sourcing and Launching and are in China. The last mastermind is my coaching and planning mastermind in Dec. in Austin Texas. BTW we have sold out every single event since I started giving them, and for the year end event you have to qualify in advance. It is that special and it not for beginners. Check out more information on the GDW Blog, and check out our GDW Facebook group.

If you’d like more information on our mastermind or sourcing trips go here. They are life-changing and business altering!

You can also keep in touch by joining our FB group. GDW Facebook

Alan Basinger
CEO at GDW Inc.

Alan Basinger

Alan Basinger

Alan Basinger is CEO of GDW Inc and a 15 year eCommerce veteran. As well as a serial entrepreneur, sought after mentor, coach, and speaker. Alan also is a serial giver and regularly gives his time to others to help them in his quest to help 1000 people get free by running their own profitable eCommerce businesses. You can contact him at support@gdwinc.com.
Alan Basinger

Comments ( 1 )

  • gary says:

    Great post Alan. Just last week I decided in August on the renewal of my DirecTv contract I am cancelling it and substituting TV for studying,reading and motivation!! See you in YiWu in July!!!!

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