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This is a super simple yet often overlooked way to develop products and beat competitors.

For the last 5 years I purchase my competitors products in a niche I am entering.

Yup I actually give them sales.

How to Use Your Competition to Beat Your Competition

I want to see their product, packaging, feedback, reviews, inserts, etc, and what better way than to purchase the goods.

Of course I use a buying account not my selling account to insure privacy.

I also get to see their communication, any emails, do they ask for feedback, reviews?

You learn a lot about a competitor by making a purchase and you can use that to make sure your product and service is superior.

So once you decide your going to enter a niche with a PL product. Find the two top rated, high volume/review sellers and purchase their product. You will be surprised what you find out.

You may even find you can use their product as a samples for your manufacturer and be able to point out the things you want changed (so you have a better product and it is yours not just a copy of theirs).


Alan Basinger

Alan Basinger

Alan Basinger is CEO of GDW Inc and a 15 year eCommerce veteran. As well as a serial entrepreneur, sought after mentor, coach, and speaker. Alan also is a serial giver and regularly gives his time to others to help them in his quest to help 1000 people get free by running their own profitable eCommerce businesses. You can contact him at support@gdwinc.com.
Alan Basinger

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