I love history and I LOVE the underdog.
I myself am and always consider myself an underdog.
I was not a big kid… but more a small, shy, skinny as a rail, long haired kid.
I grew up dirt poor and forced into the ghetto area of St Louis MO due to divorce with a single mom with 3 boys.
We lived in public housing (the projects for all my fellow ghetto citizens).
There I think I learned the life lesson early on that “if you want something you gotta work for it.”
Now there are different types of work. When I was wrong… Some people sold drugs, some stole, some pimped, some were doing all the things people do to survive, when you do not see a way out. But to me that was for chumps and idiots, NPT smart kids, and especially not skinny little white kids who would be toast in Jail.
My family was not educated.
I had few mentors growing up, but a couple of them changed my life.
The people I met who were really making it all owned their own businesses. Bars, restaurants, car dealers, etc. So, for me the way out of the projects was through self employment, sheer determination, and the fact there was no other way to go except up.
There is No Plan B once your in the ghetto… you either get out or die trying.
So that leads to the history part…
The Vikings would sail to a new land and burn their boats after they landed. It was conquer the new land or die. Motivation is an amazing thing when we learn how to harness it. Imagine sailing for months, landing in unfamiliar territory, then burning your only means of getting home! You did everything in your body to win, injuries did not matter, you fought hard and brave and until the end.
Fast forward a bunch of years..
March 2010 I was 250k in credit card debt trying to keep my retail store open, after the 08-09 financial crisis, which killed so many. I had a $25,000 a month note to pay for rent, employees, taxes, credit card payments, etc. OR go bankrupt. I was cash broke and my new credit cards were maxed out. Seriously, I thought I was gone. On top of all that, I got sued by people who stole IP I owned from another company I had previously partnered in.
So, to stay alive I decided to close the store and go 100% online. I had an auction to sell off what inventory I had, so I could make the month’s payments and be flat broke, but get 30 days to figure it out.
I borrowed $8,000 from a friend who was selling on Ebay and launched my first product on Amazon. It sold in 2 days and turned $8,000 into $24,000. (profits on that products were stellar) I sourced the heck out of the products that were selling and paid myself just enough to cover my credit card payments. I refinanced my 15 year house note into a 30 year note to reduce the monthly payment from $1,500 to $400 per month. We ended the year at $850,000 in sales and I was no longer in debt, and actually had cash in the bank. I packaged boxes, answered emails, shipped products, made calls to new suppliers… did everything in my business and only automated when I could not longer do it myself. I worked 12 hour days, but it turned into a 5 million dollar+ a year company in 7 years and now who knows! The future is bright! I have no plan B. My ONLY plan is conquer this eCommerce beast or die trying.
If you’re comfortable in your job. If you are not working this business like your life depends on it, you’re just playing business in my opinion. Real business people work harder, longer, and take fewer days off, have fewer vacations, etc. Life for a real business person is the business. Vacations are around meetings. Donald Trump did not get to be one of the wealthiest people in the world on a 4hr work week and well even the author of the 4hr work week works more than 4hrs a week.
Check out more of my story and how exactly I can show you what I am doing to grow and empire that last long after I am gone in our Facebook Group here.
Or let’s go to Asia together and BE Vikings! You can get details on our trips here.
I am not going back where I was ever, for me there is no plan B.
How about you?