I’m going to come right out and say the punch line on this…
The biggest challenge that I see happening to people, who are trying to launch a product is choosing a launch method.
There it is!
There are so many shiny objects.
There are so many ‘gurus’ out there saying, “Do it this way… Do it my way”.
Pitching you on ‘the silver bullet’ when that is a completer myth.
There is no silver bullet.
And remember the days, not long ago that you could ‘cheat’ on Amazon?
You used to be able get free reviews and have successful launches on Amazon by giving away 1,000 units and getting your BSR ranking really low and such.
But Amazon got smart and the cheaters got shut down and they changed their Terms of Service.
And you know what, I’m glad they did that, and if you want to have a serious business, you should be too. Business isn’t always ‘fast and easy’. In fact, in most cases its ‘long and difficult’.
So, what basis do you choose your launch strategy then?
You have to choose based on where you are right now in your business.
If you’re a brand new ecommerce seller or even just brand new to a market, then there are certain strategies that will work and that you need to consider that will help build awareness, build a following, generate sales and hit momentum.
And if that’s the case, there definitely are some solid softwares and services that can help you get going (for example if you’re starting on Amazon you could use Snapshot by Seller Labs).
If you’re a seasoned ecommerce seller, then part of me is wondering why you’re even reading this. But then again, maybe your sales are flat, you’re launching a new product, into a new market (see previous 2 paragraphs) or you’re just interested in this subject.
Either way, I recommend watching the video below, where I go into A LOT more detail on the challenges of launching products.
And make sure you look under the video below, for a little surprise.
There are quite a few different ways to get reviews on your Amazon listings.
Let me say right off the bat… with recent changes in the Amazon Terms of Service review services are getting more and more difficult to use to get reviews, if you can even use them at all.
So, I wanted to let you know about some alternative tactics I’ve used to successfully get reviews.
I get asked frequently…
“Under what circumstances do I use Ocean Freight (Seas Shipping)?”
Let me just put it right out there… Sea shipping is going to be your least expensive method of shipping.
I use sea for just about everything.
Even the smallest of shipping/freight mistakes can REALLY cause major issues for you in your Ecommerce business.
Yep, of all the things… shipping/freight?!?!
And trust me you DON’T want shipping headaches.
So, I wanted to go over the finer points of international freight and shipping with you today and how it applies to GDW.
One small mistake in negotiation or on your PI (Proforma Invoice) with a foreign supplier can be a death sentence for your ecommerce business!
I know… Morbid… But I’m not known to sugar coat things.
What I’m trying to do is keep you from making mistakes, show you how to protect yourself and what works/what doesn’t work when dealing with Chinese or other foreign suppliers. (FYI – this works for domestic suppliers as well, its just not as much of an issue because there aren’t really any language or cultural barriers when you’re dealing with a domestic supplier)
On our trips and masterminds in China/Asia AND in our Sourcing Mastery Training Program, we go over the dos and don’ts on your invoice, and how important it is that you get your details right. When you get the details right, it gives you a leg to stand on if there are ever any challenges with your product orders from foreign suppliers.