Recently I saw a post in a FB group about how Amazon asks for your supplier information so they can compete with you. Although a great idea and possibly true there are steps I take and you can to to limit that and make Amazon do their own supplier research.
First of all remember Amazon is a public company and has massive funds at it’s disposal. You cannot fight it, you can only slow it down, or be a casualty. It cares only about stock prices, and like Walmart does not care about how many people it displaces from the workplace, or how many companies is puts under, lives it ruins etc…. So it is a heartless, soulless, Wall Street Company. It will put you under if it means more profits to investors and higher stock prices.
Several things make it harder for people to copy and outsource your products if you’re smart. But Amazon owns your listing, and can just stop sending you traffic at any time because the traffic is theirs. This is why I have thought heavily about not creating great brands, but selling a whole bunch of cheap items people need to buy, and making a couple hundred a day per product. But having hundreds of those products selling all the time, under the radar but safe from theft. Amazon does not care as much for the small product it wants the home runs. I know as I did sell one of my great product direct and learned the lessons there. (That is a whole different story I will cover in another post)
1.) Photographs with logos on the actual product and retail packaging. (all of them if possible in the same photo) Also unlike these examples I would add the copyright symbol and date to the bottom of the photo.
notice this picture does not have any brand information, copyright info and is ripe for theft.
Nice photos, but same issue here missing Branding on the item, no brand name, and no copyright. (borrowed images from Dr Ben Fredericks who owns these)
But in this case it is copyrighted material and does protect the brand…..BTW this is Apple Inc they own it and I am using it as an example of what TO do.
2.) Trademarks for the brand that are registered with ABR (inexpensive)
3.) Copyrights of all descriptions, photographs, and product information (inexpensive) and easy to do yourself for a filing fee.
If your creating a brand and it gets popular this helps with knockoffs who use your brand. If your small and no one is copying you then not necessary IMHO, but it is not super expensive to file for.
This is probably the most useful registration for Amazon sellers as you can use it to get stop most people from using your images and descriptions.
4.) Patents (EXPENSIVE) If you have something unique that has market appeal and is killing it you better have already filed for patent protection. A provisional patent is only a few hundred bucks and gives you 18 months to prove the product and finish the final patent. And you can file patent pending on your product and keep most people away (including Amazon as patents suits are expensive)
A patent is designed to be defended and is super expensive to litigate. A patent lawyer told me once during patent research for tech I helped develop that the only reason to spend the money on a patent is if you plan on making money from the patent. Which basically means your going to sue people for infringement.
Remember this. The only reason to do any of these is to protect your brand and defending these in court is EXPENSIVE. But it can help get rid of the bottom feeders who cannot think on their own, steal your pics, steal your copy, and claim it as their own.
5.) Protection from predatory practices:
If your getting a request from Amazon to prove your the product owner such the the invoice and supplier information request you should just respond with the following:
Thank you for your inquiry into our product, we have attached an invoice from our company showing our information as the supplier since we are the manufacturer and own our own manufacturing facility.
If you would like to inquire about purchasing our goods to sell on Amazon as an Amazon branded product we would love to discuss the possibility and terms.
John Q Public
Then attach a pdf you created with a free word template for an invoice and put your information on it.
I have done this multiple times without issue. And have also used this when I had a listing shut off as a competitor claimed my product was a knock off. (yeah how can I knock off my product since I actually make it right her in the US. )
I know I did not go into details on each one but have used each as it was deemed appropriate for products or brands.
Would you benefit from launching more products faster? Come to China with me and learn to source like a pro, but also mastermind with me every night and learn how to determine good products and launch them. gdwinc.com/china-super-sourcing/
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